IT firms are struggling to retain AI talent. TCS mulls opening doors to gig workers

“It is a targeted experiment aimed at retaining scarce talent while adapting to AI-driven productivity shifts. If it works, it will influence how other firms think about utilization, compensation, and workforce design. If it fails, it will likely fail due to governance and client trust issues, rather than talent demand,” said Fersht. “This is less about moonlighting and more about rethinking how productivity, time, and outcomes are aligned in an AI era.”