India’s Festive Hiring Boom: A Surge in Gig and Temporary Jobs

The festive season has sparked a hiring surge across India, with a 17% year-on-year increase in key sectors. This trend, highlighted in a report by Adecco India, can be attributed to heightened consumer sentiment and attractive promotions during the August-October period.

Gig and temporary job postings witnessed a remarkable 25% surge compared to the previous year, underscoring the maturity of the gig economy. Female workforce participation rose by 30-35%, especially in retail and logistics roles. Compensation for both entry-level and experienced positions has seen substantial hikes, reflecting economic confidence.

Interestingly, tier II and III cities experienced a sharper rise in hiring demand, accounting for nearly half of the incremental workforce needs. Cities like Lucknow and Jaipur saw a 21% growth, while newer markets such as Kanpur and Kochi also emerged as key employment hubs. The continued momentum is expected to sustain through the wedding season and into 2026.

(With inputs from agencies.)