Sony Pictures Networks India To Cut 100 Jobs, Reshuffle Leadership: Report | Business News
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Sony Pictures Networks India plans to cut over 100 jobs, mainly in SonyLIV post-production, amid falling profits and revenue.
Peers such as JioStar and Zee Entertainment have also cut their workforce over the past few years as profitability pressures mounted.
Culver Max Entertainment Private Limited or more popularly known as Sony Pictures Networks India (SPIN) is reportedly planning to cut over 100 employees as part of cost-cutting measures and reshuffle the top management, according to a report of Economic Times.
The ET report said that Sony India is recalibrating its business strategy amid the tough market conditions.
This business recalibration comes when the company’s net profit nearly halved to Rs 456 crore from Rs 843 crore in FY25, while revenue dropped 4.4 per cent.
The ET report added that most of the employees who will be affected in the layoffs are in post-production work of SonyLIV, as the company plans to outsource that portion of work to cut cost. The remaining job losses are expected to come from marketing, advertising sales and Broadcast Operations & Network Engineering (BONE), which manages backend operations.
According to ET report, the company will unveil a new organizational structure by the end of this month.
Since the takeover of Gaurav Banerjee as SPNI CEO in August 2024, this is the first major business recalibration.
The company is facing a technological shift in viewing pattern with a constant decline in traditional television viewership. While the digital medium hasn’t generated enough revenue to offset the losses from TV.
SPNI, as reported by ET, could handle additional responsibilities to existing leaders as part of restructuring its senior management team.
Over the last two years, several senior executives have exited the company, including former Sony Entertainment Television (SET) head Neeraj Vyas, TV ad sales head Sandeep Mehrotra, and most recently, SonyLIV head Danish Khan.
Sony Pictures Entertainment (SPE), a unit of Japan’s Sony Group Corp, earns about 10% of its global revenue and profit from India, making the country one of its biggest markets outside the US. Apart from Warner Bros Discovery, it is among the last major US media companies still operating in India.
Peers such as JioStar and Zee Entertainment have also cut their workforce over the past few years as profitability pressures mounted.
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First Published:
January 10, 2026, 09:37 IST
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